Imagine this: Schwäbisch Hall Unicorns, a 40-year-old American football team from GFL 1 South, ready to redefine the game. Tasked with naming, positioning, market research, design, and implementation of their new CI, I embarked on a journey that transcended sports norms.
 

With German championships under their belt and the buzz of their 33rd anniversary in 2016, the Unicorns roared louder than ever. We didn't just aim for a makeover; we aimed for a wild transformation. From stadiums to screens, our goal was a professional leap forward.
 

The Board of Management sought not just a uniform look, but a legendary presence. And we delivered. Now, the Schwäbisch Hall Unicorns stand tall, not just in football lore, but as a symbol of audacious design and sporting excellence.